http://blog.alligerkman.com/2009/03/the-conference-industry-might-learn-a-thing-or-two-from-bookstores/ A Blog About What Continuing Legal Education Should Be by Alli Gerkman Mon, 06 Jun 2011 16:49:58 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://blog.alligerkman.com/2009/03/the-conference-industry-might-learn-a-thing-or-two-from-bookstores/comment-page-1/#comment-246 Alli Gerkman Mon, 16 Mar 2009 15:26:15 +0000 http://events.alligerkman.com/?p=10#comment-246 Thanks, Cece... great points, though I do think there is a market for people looking just for content (and, of course, ROI based on that). It may be limited to education- and accreditation-based content, but it exists and it's important to identify the best ways to deliver that type of content if you want to serve that market. But you're absolutely right. There is a growing number of people who want online content (for economic or other reasons) with more engagement. It's been great to watch the opportunities for that market grow. Thanks, Cece… great points, though I do think there is a market for people looking just for content (and, of course, ROI based on that). It may be limited to education- and accreditation-based content, but it exists and it’s important to identify the best ways to deliver that type of content if you want to serve that market.
But you’re absolutely right. There is a growing number of people who want online content (for economic or other reasons) with more engagement. It’s been great to watch the opportunities for that market grow.

]]> http://blog.alligerkman.com/2009/03/the-conference-industry-might-learn-a-thing-or-two-from-bookstores/comment-page-1/#comment-382 Alli Gerkman Mon, 16 Mar 2009 15:26:00 +0000 http://events.alligerkman.com/?p=10#comment-382 Thanks, Cece... great points, though I do think there is a market for people looking just for content (and, of course, ROI based on that). It may be limited to education- and accreditation-based content, but it exists and it's important to identify the best ways to deliver that type of content if you want to serve that market. But you're absolutely right. There is a growing number of people who want online content (for economic or other reasons) with more engagement. It's been great to watch the opportunities for that market grow. Thanks, Cece… great points, though I do think there is a market for people looking just for content (and, of course, ROI based on that). It may be limited to education- and accreditation-based content, but it exists and it’s important to identify the best ways to deliver that type of content if you want to serve that market.
But you’re absolutely right. There is a growing number of people who want online content (for economic or other reasons) with more engagement. It’s been great to watch the opportunities for that market grow.

]]> http://blog.alligerkman.com/2009/03/the-conference-industry-might-learn-a-thing-or-two-from-bookstores/comment-page-1/#comment-245 Cece Salomon-Lee Sun, 15 Mar 2009 01:16:20 +0000 http://events.alligerkman.com/?p=10#comment-245 You do raise an interesting point. The conference industry is at a critical juncture - how to attract attendees, exhibitors and sponsors to events when everyone is being pinched economically. More now than ever, the value has to be clearly communicated and demonstrated. The prevalance of online information, and even the ability to socialize with people via social media, may be digging into the conference business. But here's one key point, no matter if it's a virtual event or in-person, you still have to have these four "excellents" 1) Excellent content you can't get anywhere 2) Excellent networking opportunities 3) Excellent ROI for everyone involved 4) Excellent engagement for your community In the end, if you do this, your physical, online or combo of both event will succeed. That's why SXSW and TED are still growing. What do you think? Cece Salomon-Lee Disclosure: I now work for InXpo =) You do raise an interesting point. The conference industry is at a critical juncture – how to attract attendees, exhibitors and sponsors to events when everyone is being pinched economically. More now than ever, the value has to be clearly communicated and demonstrated. The prevalance of online information, and even the ability to socialize with people via social media, may be digging into the conference business.
But here’s one key point, no matter if it’s a virtual event or in-person, you still have to have these four “excellents”
1) Excellent content you can’t get anywhere
2) Excellent networking opportunities
3) Excellent ROI for everyone involved
4) Excellent engagement for your community
In the end, if you do this, your physical, online or combo of both event will succeed. That’s why SXSW and TED are still growing.
What do you think?
Cece Salomon-Lee
Disclosure: I now work for InXpo =)

]]> http://blog.alligerkman.com/2009/03/the-conference-industry-might-learn-a-thing-or-two-from-bookstores/comment-page-1/#comment-381 Cece Salomon-Lee Sun, 15 Mar 2009 01:16:00 +0000 http://events.alligerkman.com/?p=10#comment-381 You do raise an interesting point. The conference industry is at a critical juncture - how to attract attendees, exhibitors and sponsors to events when everyone is being pinched economically. More now than ever, the value has to be clearly communicated and demonstrated. The prevalance of online information, and even the ability to socialize with people via social media, may be digging into the conference business. But here's one key point, no matter if it's a virtual event or in-person, you still have to have these four "excellents" 1) Excellent content you can't get anywhere 2) Excellent networking opportunities 3) Excellent ROI for everyone involved 4) Excellent engagement for your community In the end, if you do this, your physical, online or combo of both event will succeed. That's why SXSW and TED are still growing. What do you think? Cece Salomon-Lee Disclosure: I now work for InXpo =) You do raise an interesting point. The conference industry is at a critical juncture – how to attract attendees, exhibitors and sponsors to events when everyone is being pinched economically. More now than ever, the value has to be clearly communicated and demonstrated. The prevalance of online information, and even the ability to socialize with people via social media, may be digging into the conference business.
But here’s one key point, no matter if it’s a virtual event or in-person, you still have to have these four “excellents”
1) Excellent content you can’t get anywhere
2) Excellent networking opportunities
3) Excellent ROI for everyone involved
4) Excellent engagement for your community
In the end, if you do this, your physical, online or combo of both event will succeed. That’s why SXSW and TED are still growing.
What do you think?
Cece Salomon-Lee
Disclosure: I now work for InXpo =)

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