Sometimes "Sorry" Is the Best PR

2Jun/090

Sometimes "Sorry" Is the Best PR

Be sure to stop by Cece's PR blog to take a look at a guest post I wrote about a conference I was running that veered off track. I actually wrote it while still at my last job, but the power of "sorry" transcends time.

Here's an excerpt:

I’m in Sacramento because I organize and run legal conferences
around the country–about 24 each year. Usually, things go seamlessly
(or almost seamlessly–it’s hard to imagine a completely error-free event). Occasionally, things don’t. Today was one of those days.

Each mistake, on its own, is relatively innocuous. The conference
room is moved and is difficult to find. But people find it and life
goes on.

We notice the printer left a section out of the materials. Okay. We can get Kinkos to deliver the missing section within hours.

But then the computer dies mid-presentation, forcing a speaker to
finish without PowerPoint. Now people are starting to think, “What is
going on here?”

Indeed.