The Legal Marketing Association Annual Conference has been over for more than a week, but online you find that many attendees are still talking about and learning from it.
First, there have been a number of posts on the conference. Lance Godard was kind enough to collect some here.
Then you have LMA twitterers who simply won’t shut up about LMA. And that’s a good thing.
And they’ve already rolled the LinkedIn group over from 2010 to 2011.
All of this means that people are revved up for a conference that is almost a year away. How many conferences get to say that?
As a conference organizer, you might not be in control of this energy, but you can foster it. For example, I’ve heard that LMA has tapped Heather Morse-Milligan, whose voice is prominent and influential in online (and offline) legal marketing channels, for next year’s planning committee. Good move.
But you can also stand in the way–in LMA’s case, it understood the need to promote the conference online, but underestimated the importance of providing WiFi access (even for-pay access) to attendees during the conference.
That said, LMA did a whole lot right–not least of all, it had an agenda with programs worth talking about. After a great 2010 showing, I’m excited to see what they have in store for 2011. Congratulations to its planning committee and organizers.
