I’m not in the business of telling lawyers how to blog (read: take this for what it’s worth), but after reading this post by Adrian Dayton (H/T: Bob Ambrogi), in which he compares the personal blog and the firm blog, I couldn’t help but wonder whether he left out a compelling third way.
What if a group of attorneys (probably solo and not from the same firm) who represent a common client type–say, small businesses–in different capacities blogged about issues relevant to their individual practice areas on a group blog. So, you might have someone who handles employment issues, another who handles entity issues, another who does IP, another who does immigration, and so on. Maybe you throw in some non-legal voices, like an HR professional, a project manager and an accountant. Everyone brings something unique to the table. That way, people looking for information for small businesses can find several resources collaborating in one spot. And individual attorneys don’t feel the crushing pressure to write another post, but they can still blog about what they do if they’re so inclined.
Maybe it’s set up as one group blog, or maybe each individual has a blog that is fed into a shared platform. For quality control, it would be a small group of trusted, known colleagues–after all, it’s not a blog network. It’s more select and specialized.
As I’m writing this, I can see some of the challenges it might raise–would each attorney have to vet all the articles written by the other attorneys if it refers people to the site? Would clients be misled into thinking the group on the blog was a law firm rather than a group of individuals?
So it may not be perfect, but it did strike me as a potential third approach for time-strapped solos who have ever-narrowing practice areas. Curious–are any lawyers already doing this?
