technology

The Future of Online CLE Is Free

January 13, 2011

The biggest trend in high quality online education seems to be its price–or lack thereof. So if your business model is to charge for online content, you might want to redesign. There are ways for providers to build some value in curation and positioning–attorneys don’t always have time to search for the information they need, so there’s opportunity if you can get the best piece in front of them when they don’t even know they’re looking for it, but that’s another post. And there are surely sponsorship opportunities, though they might have to be reworked, as well.

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Flipping the Script

October 8, 2010

The flip, or flip-thinking, was introduced to me by Dan Pink via Jeff Hurt, which I found amusing because it was actually happening right under my nose in a Colorado classroom led by high school algebra teacher, Karl Fisch. Fisch’s experiment, and the ways it might be used for continuing education, has finally managed to get me excited about hybrid events all over again.

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Something to Talk About

March 20, 2010

The Legal Marketing Association Annual Conference has been over for more than a week, but online you find that many attendees are still talking about and learning from it. First, there have been a number of posts on the conference. Lance Godard was kind enough to collect some here. Then you have LMA twitterers who simply [...]

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From the Archives: EventVue, Twitter, Kevin O’Keefe and #ACLEA

January 29, 2010

I don’t have time to be writing this post right now. I should be packing up for my trip to the ACLEA (Association of Continuing Legal Education Administrators) Conference in Orlando tomorrow. But yesterday I set our conference hashtag (#ACLEA) on the recently relaunched EventVue platform (if you’re going to or interested in the conference, [...]

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The Future of Conferences (and CLE) Probably Isn’t in “Virtual Events”

December 7, 2009

I have a confession to make. I don’t like “virtual events.” I don’t know quite why I call it a confession. I just have a feeling I’m supposed to like them. People I meet who know that I have blogged about conferences, and often about how technology is reshaping them, are always surprised–perhaps even suspicious–to [...]

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The Conference Industry Might Learn a Thing or Two from Bookstores

March 13, 2009

Image by James Cridland via Flickr When I was in college, I worked at Barnes & Noble. The place was busy open to close. I have vivid memories of heated exchanges with women who came to buy Princess Di memorabilia books only to learn we were sold out. I have even better memories of customers [...]

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Considerations When Taking Education Programs Online

March 1, 2009

ASAE has posted a video recap of a session about online education from its recent Great Ideas Conference. In the recap, Howard Horwitz of the American College of Healthcare Executives talked about things to do when rolling out online education that has been repurposed from live content. Some of the ideas he mentioned: Start with [...]

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Are Attendees and Individuals Redefining the "Virtual Event" As We Know It?

February 16, 2009

I’ve been preparing to moderate a panel on virtual technology for the Green Meeting Industry Council’s annual conference at the end of this month, so I’ve been thinking a lot about virtual events. Watching a couple of conferences online over the last couple of weeks (MeetDifferent and Legal Tech NY) got me thinking about a [...]

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It’s More Than Online Reputation Management (and Why "Podunk" Blogs Matter)

January 22, 2009

Meetings and Conventions Magazine has a great article this month on online reputation management for event planners. Most of the experts interviewed agreed that you should both be monitoring and responding to online conversations (whether glowing or scathing) about your event or organization. By doing so, you get the obvious benefit of having your response [...]

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"But Our Model Doesn't Work Online"

January 21, 2009

Image by kevindooley Last Friday, I started a new position with the continuing legal education arm of our state bar association (more on this to come but, generally, I'll be working on online strategy for CLE programming). When I saw this post from Seth Godin today, it was a reminder–not that I've needed one–about why [...]

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