Our First unCLE

by Alli Gerkman on November 6, 2010

I love unconferences. I’ve been to several over the last few years, and earlier this year I facilitated a session at an unconference focused on Gov 2.0 (what can I say? If I didn’t blog about CLE I’d probably blog about transparency in democracy).

As taken as I am with them, there’s really nothing new about unconferences. Many industries have been doing some variation of them for several years. An attorney I know here in Colorado thinks he can trace the first “UnConvention” back to a 1994 gathering for fans of UFOs, though I’m not clear on whether the name is a nod to the non-traditional events described by the term “unconference” today or a nod to the first word represented by the acronym UFO.

But it doesn’t really matter because the events themselves pre-date the “un” nomenclature. Unconferences are essentially attendee-driven events, in which attendees identify the topics and drive the discussions. People have long convened with like-minded people to discuss topics of common interest. And they have long used formally organized conferences as a jumping off point for these discussions, with informal dinners and outings when a conference let out for the day. But it is, perhaps, a more recent phenomenon that conference providers have taken to building these discussions into their programs. And it’s a far more recent phenomenon that CLE providers offer “un” options.

We did just that over the summer for an elder law retreat I organized. Championed and facilitated by our CLE board president, a lawyer in Grand Junction familiar with the unprograms hosted by NAELA, the unprogram was on the agenda but it was optional and offered no CLE credits. The retreat was in Breckenridge and the weather that day was perfect for biking and golf (so perfect, in fact, that one breakout group took the unprogram outside), but more than half of the attendees came to learn more from each other than we could have packed into a traditional program.

In-person and evaluation feedback was clear: the Unprogram was a highlight–and for some, the highlight–of the conference. So we’ll be doing it again and I’m sure we’ll tweak a couple of things, but here’s how we did it this year:

1. Announced the Unprogram in the brochure as an optional event at the retreat.

2. Emailed attendees in advance to get them thinking about possible topics.

3. Solicited topic ideas and votes the old-fashioned way–we set up an easel and let people add topics and vote for them with checkmarks. Of course,  there are online ways to facilitate voting, as well.

4. Chose about five topics for each hour-long session.

5. Let people pick their topics.

6. Got out of the way.

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Rethinking the Classroom

by Alli Gerkman on October 12, 2010

In elementary school, I looked forward to Reading Week–a full week devoted to reading in the classroom–all year long. And, yes, my best subjects were always those that relied on reading and writing, but that wasn’t the only reason I loved Reading Week.

I loved it because, on Monday, we pushed all the desks and chairs to the outer edges of the classroom to make room for the pillows, bean bags, blankets, and books. And once the classroom looked nothing at all like a classroom, we settled in to celebrate reading.

From K-6, I spent seven years in an elementary classroom and my most prominent memory of the classroom is the haphazard comfort of Reading Week, which is why I enjoyed this article on the 21st Century Classroom by Linda Perlstein:

While going about my day, I sometimes engage in a mental exercise I call the Laura Ingalls Test. What would Laura Ingalls, prairie girl, make of this freeway interchange? This Target? This cell phone? Some modern institutions would probably be unrecognizable at first glance to a visitor from the 19th century: a hospital, an Apple store, a yoga studio. But take Laura Ingalls to the nearest fifth-grade classroom, and she wouldn’t hesitate to say, “Oh! A school!”

Very little about the American classroom has changed since Laura Ingalls sat in one more than a century ago. In her school, children sat in a rectangular room at rows of desks, a teacher up front. At most American schools, they still do.

Perlstein thinks that needs to change, and she’s calling on readers to submit ideas. She acknowledges that the “open classroom” movement in the 1970s did little to improve education because the teachers didn’t know what to do with the space. And she notes that change is difficult, especially because we haven’t shown that non-traditional classrooms are better:

Many of our nation’s top-performing schools are getting the job done in rectangles filled with desks. Classrooms in South Korea, which is kicking our ass in international rankings, look like ours do, just with far more kids packed in.

But she thinks if architects model schools around the innovative approaches some educators are already implementing, we might come up with something great.

It’s hard to argue that we should change the physical dimensions of a conference room if the way we’re teaching and learning hasn’t changed, but it’s still important to think about why we set up a conference room the way we do. Sometimes, the setup is based simply on the number of attendees (if there are a lot, classroom style can fit the most people; if attendance is light, half-crescent rounds make sure the room doesn’t look empty). And 1,500 years of history showing the classroom works is pretty powerful. I even think many of the lawyers who attend our conferences would say they prefer the classroom style. They’re comfortable in it, which is not surprising when you consider they spent 20 years in a room that looked just like it.

But that doesn’t mean it’s the best way to learn. When you redesign anything–an office, a kitchen, or a highway–you often change the way people interact with it. What if, by redesigning the physical dimensions of our conferences, we could redesign the way participants teach, learn and share?

H/T Adrian Segar, How 1984 Turned out Like 1884

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Flipping the Script

by Alli Gerkman on October 8, 2010

Witten BlackboardLately, it’s been hard for me to muster much more than a yawn for discussion of hybrid events, a fancy name for live events with an online component. Of course, this isn’t to say I don’t appreciate what they’ve done for conferences. Even in its most basic form, the hybrid model allows us to put on a program for a live audience and reach countless more people online via webcast. When the hybrid first became possible, it was like conference magic, and it was great for a state like Colorado. Most of our attorneys are located on the Front Range, but we still need to reach lawyers around the state, some of whom would literally have to climb mountains to make it to a live program in our Denver classroom.

As the hybrid event matured, it even got better. We were presented with new ways to improve the online experience for participants who could not attend in person. And we continue to learn new ways to add value to these programs.

So over all, the hybrid event has been good for continuing education, but something was still missing for me, and I think I finally figured out what it was. Hybrid events had dramatically improved our ability to deliver programs, but they really hadn’t made the programs themselves any better.

Enter the flip.

The flip, or flip-thinking, was introduced to me by Dan Pink via Jeff Hurt, which I found amusing because it was actually happening right under my nose in a Colorado classroom led by high school algebra teacher, Karl Fisch. Fisch’s experiment, and the ways it might be used for continuing education, has finally managed to get me excited about hybrid events all over again.

Fisch noticed that the current model–the one where the teacher teaches and the students attempt homework problems on their own–wasn’t working well. So he switched it up. He recorded lessons and posted them on YouTube for students to watch at home, freeing up class time to work through the problems. According to Fisch, this method “allows us to work on what we used to do as homework when I’m there to help students and they’re there to help each other.”

As Pink put it, “you want to slap your forehead at the idea’s inexorable logic. You wonder why more schools aren’t doing it this way.”

And if you’re in the business of conference planning and continuing education, you might wonder why more providers aren’t giving this a try. What if a CLE program came in two parts: 1) an intensive lecture series that attendees viewed online in advance, giving them plenty of time to absorb the material, and 2) a retreat-style event that allows participants to think critically about the topics addressed and share questions and revelations with the other participants.

As Face2Face’s Sue Pelletier noted:

While all meetings models encourage some level of collaboration and idea-sharing, seems to me the flip model would maximize the chances of bumping into just the nugget you need to complete an idea/concept/product/new thing that will completely change the world.

Even if it doesn’t change the world, it could change a lawyer’s practice or even a single client strategy. Do I think this is a solution for all programs or all lawyers? Probably not. But I think that for the right program and the right lawyers, the hybrid event has finally figured out how to flip the script on educational conferences.

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PLI’s John Mola Makes Some Mad Gnocchi

by Alli Gerkman on September 30, 2010

I met John Mola of Practising Law Institute briefly when I was in New York City for the ACLEA conference this summer. I’m somewhat glad I didn’t know about this when we met because I might have embarrassed myself by begging him for an Italian cooking lesson.

Great piece on a great San Francisco neighborhood, too.

H/T Nate Trelease, via BoingBoing.

 

San Francisco’s North Beach Old and New from Spots Unknown on Vimeo.

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Get Your Cheap CLE Here, While Supplies Last!

by Alli Gerkman on September 15, 2010

Image credit: johnnieutah@Flickr

One of my favorite things about LexBlog, a blogging service for lawyers, is that it doesn’t compete on price. It’s not the right choice for everyone, but it’s not trying to be. It just wants to be the right kind of service for the clients it’s trying to attract. Not that there’s anything wrong with the other clients–it’s just not the right fit for them.

And even though they lose out on some clients because of the cost, LexBlog seems to be doing OK. It’s even growing. And it serves the very same people CLE providers do: lawyers. Times are tough in the legal industry, but many lawyers are still willing to make an investment in their careers, whether it’s for premium blog services or quality education and professional training.

So why is my email inbox starting to look like a walk through a Wal-Mart clearance event? CLE prices are slashed everywhere–literally slashed, with a big red “X” through the former price (usually a price I never even saw advertised in the first place, by the way). And these are not fly-by-night providers looking to make a quick buck. These are organizations–non-profit and for-profit–that are respected among lawyers and colleagues.

And when I’ve asked some about their new bargain bin “tactic,” I usually hear a variation of the same theme. “The legal industry is going through a hard time and lawyers are having a hard time paying, so we need to cut our prices.”

I don’t buy it. Not that I don’t think these organizations want to help lawyers. I think they do. And many organizations, like mine, have a mission to provide quality education to the lawyers in their communities–even those who can’t always pay for it. But not all lawyers are hurting. And the ones hurting the most might not even be served by the slashed prices. There are ways to serve individual lawyers who still think it’s important to get quality education without slashing all your prices.

So, no. I don’t think they’re lowering prices to do their part to help lawyers during this dip. I think what these providers are doing is trying to compete on price. And while I can certainly appreciate the pressure to do so, I just don’t think it’s a sustainable business model if you’re also trying to offer quality. There is always going to be someone offering CLE for less. In Colorado, there are many ways you can get free CLE–the cheapest provider in the world can’t compete with that.

Quality has a cost.

LexBlog couldn’t afford to offer the same services if it tried to compete on price with its lowest (or even lower) cost competitors. And those are the very services that make firms decide to go–and stay–with LexBlog.

If your goal is to be the lowest cost provider in the market, then slash your prices, don’t worry about it if you have to throw quality to the wind, and know that the gravy train runs out as soon as people figure out they can get CLE for free. But producing quality CLE programs does cost money. So if you’re striving to attract lawyers who take CLE classes not just for credits but also to enhance their careers, find the prices you need to make it happen and know that the right customers for you will find a way to be in your audience.

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Law Blogs: A Third Way?

by Alli Gerkman on September 9, 2010

I’m not in the business of telling lawyers how to blog (read: take this for what it’s worth), but after reading this post by Adrian Dayton (H/T: Bob Ambrogi), in which he compares the personal blog and the firm blog, I couldn’t help but wonder whether he left out a compelling third way.

What if a group of attorneys (probably solo and not from the same firm) who represent a common client type–say, small businesses–in different capacities blogged about issues relevant to their individual practice areas on a group blog. So, you might have someone who handles employment issues, another who handles entity issues, another who does IP, another who does immigration, and so on. Maybe you throw in some non-legal voices, like an HR professional, a project manager and an accountant. Everyone brings something unique to the table. That way, people looking for information for small businesses can find several resources collaborating in one spot. And individual attorneys don’t feel the crushing pressure to write another post, but they can still blog about what they do if they’re so inclined.

Maybe it’s set up as one group blog, or maybe each individual has a blog that is fed into a shared platform. For quality control, it would be a small group of trusted, known colleagues–after all, it’s not a blog network. It’s more select and specialized.

As I’m writing this, I can see some of the challenges it might raise–would each attorney have to vet all the articles written by the other attorneys if it refers people to the site? Would clients be misled into thinking the group on the blog was a law firm rather than a group of individuals?

So it may not be perfect, but it did strike me as a potential third approach for time-strapped solos who have ever-narrowing practice areas. Curious–are any lawyers already doing this?

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When you get right down to it, continuing legal education is about relationships. It’s about the relationships between providers and speakers; the relationships between providers and their legal communities; the relationships between speakers and attendees; and the relationships among attendees.

And, of course, it’s about education, but the best way to ensure a quality educational experience is to enlist the right speakers, attract the right attendees, and provide a forum for them to exchange information and ideas.

So it shouldn’t come as a surprise that some CLE providers are looking to social media not as a marketing tool, but as a way to enrich and expand the reach of the relationships they have always fostered.

If those providers look to other industries for guidance, they might come to the conclusion they need something like a community manager. Community managers are becoming common, especially in large corporations. They have a role to play in those organizations. But in CLE organizations, where relationships and community have always been a part of our model, I wonder if their role might be a little different.

I’m thinking the most important role for a person who is well-versed in online communication is to empower others in the organization to use social media to enhance their existing communication tools. This is no small task, when you consider that each person in the organization has a different role and different objectives–not to mention varying levels of online competence and comfort.

Program attorneys, coordinators, editors and customer service representatives should all be as comfortable communicating with speakers and lawyers in various online communities as they are with phone and email. These are the people who have always played a role in managing their CLE community and, ideally, that doesn’t change when the community goes digital.

Or so I’ve been thinking–what do you think?

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Today I stumbled upon this important piece by the President of the State Bar of California. I have to hand it to Howard B. Miller. He attacks a topic that far too many leaders of legal organizations have shied away from: students who decide to attend school using school-reported job statistics and graduate into a jobless economy with around $100,000+ in debt and without the skills needed to start their own firms… and what this means for the profession.

This is a big problem and there are many players with big stakes in the game. And nobody wants to take responsibility for it. But Mr. Miller presses forward asking (and answering):

Do we in the profession have an obligation to deal with all this — especially the State Bar of California? I think we do.

He lays out three recommendations. The first will be familiar to anyone who participated in or read the Final Report of the ALI-ABA/ACLEA Critical Issues Summit.

First, for those who will have already graduated and passed the bar exam, we need to plan on developing post-graduate and post-bar passage legal education practice courses, continuing a tradition, as in the value of apprenticeships, of the profession training its own, focusing on law practice management, the needs of clients and how to meet those needs — especially by shaping new pricing models besides the billable hour to attract clients suspicious of legal fees.

This, of course, is the recommendation most related to what we do as CLE providers. He says the market is there if the right programming is developed at the right price. But pricing is the sticky point, isn’t it? Everybody loves transitional programming until you get to the point of deciding, “Who pays?” Continuing legal education is much [much] cheaper than legal education, but it still rubs me wrong to say, “You know that education you just purchased? The one you’re now paying back at $1,000/month–at a minimum? Well, see–it doesn’t actually prepare you to be a lawyer. You still need…” And transitional programming, to be truly useful, will be intensive. Which means it might be more costly to administer. Are there organizations that can help subsidize the price? Should bar associations step up to the task?

Next:

Second, the Committee of Bar Examiners, in consultation with California-accredited as well as ABA law schools, needs to begin a serious study of what kind of tests will genuinely determine who is qualified to practice law…

…How many would want a surgeon to operate on them who had only been tested on a written exam, without seeing or operating on a patient, even in a simulation? The bar exam continues to exist as an accepted but flawed tradition, with only tangential problem solving connections to representing clients or any realistic certification of the ability to practice law.

Now you want to take away our time-honored tradition of paying BARBRI to tell us what we need to know to pass the bar?

And finally:

[W]e need to be transparent with potential lawyers about the cost and benefits of studying law. All law schools need to gather, verify and report, in consistent and specified ways, the employment record of their graduates, as well report on those who may have started, paid tuition, but never graduated.

Of course, it’s embarrassing that we don’t already require greater transparency from our law schools–that we allow them to play numbers games that would probably be deemed unethical if applied to a legal practice. There are groups that are already working on this. And I would suggest that the best way to put pressure on schools (and the American Bar Association) is for student groups, alumni groups, bar associations and lawyers to present a united front.

So who’s with Howard and me?

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Should lawyers get continuing legal education credit for marketing programs? That’s certainly the push we’ve been seeing online in CLE forums, blogs, and elsewhere. And yesterday, my friend Tim Baran posted more on the topic in the wake of the news that Fordham Law School is now offering a class on law firm marketing as part of its JD program.

There is a movement underway. A growing number of people think CLE credit should be given for marketing programs. I’m not one of them.

This isn’t because I don’t think marketing is valuable. I do. But if marketing programs are so valuable, shouldn’t attorneys attend them with or without CLE credit? These programs promise to teach them how to attract more clients and, thereby, bring in more money. Why isn’t that worth the cost of admittance?

The conference industry outside of CLE is full of conferences that offer no credit at all. And yet, people still attend them. And often pay quite a bit more money to do so than many continuing legal education providers charge. The conferences offer value beyond the equivalent of a CLE affidavit–and the attendees know it.

Our well-intentioned accreditation system has trained our industry to value programs–marketing, substantive or otherwise–based on the number of credits the program offers. And I don’t think that’s good for anyone–lawyer, provider, or client.

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Props: Can you tweet your favorite SCOTUS case?

by Alli Gerkman on March 28, 2010

Have you seen all the tweets about people’s favorite U.S. Supreme Court cases this week? They’re all promoting a continuing legal education program.

Each tweet included #cbftech, the hashtag for Connecticut Bar Foundation’s Technology Symposium, a free program hosted by UConn Law School. And the “tweet your favorite U.S. Supreme Court case” initiative is intended to raise awareness about the conference, which is also available via webcast.

According to program chair Daniel Schwartz:

We’ve spread the word through conventional means (ads, e-mails, mailings) but there are still many others who we think will benefit from this (particularly for those out-of-state who would like to see the webinar). Thus, we’re going to try to use the power of social media to do so.  We need your help.

They’re even doing an as-yet-unannounced prize for the best tweet. I wouldn’t want to be a judge–there have been too many good candidates. Like this one. Or this one, for the Seinfeld fans out there.

Fun idea from Daniel Schwartz and the other symposium organizers.

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