System of a Down and Holographic Touring

System of a Down frontman Serj Tankian has been considering performing by hologram to do his part to reduce the environmental impact of concert touring.

This concern echoes that of other musicians, including Thom Yorke of Radiohead, but can the music industry, which is already facing massive changes in how it makes its money, afford to jeopardize its final cash cow?

And there are other concerns. While it would be great for the musicians to cut their travel for touring, I have to think that is a small fraction of the impact done by these events, when you consider the attendees who arrive by plane, train and automobile, who devour cheaply made food and beer in disposable containers, and who purchase massive amounts of concert t-shirts and hats that they will likely never wear (and eventually toss).

By the way, if you are a Radiohead fan like me, you are well aware that they are, in fact, traveling all the way to an Francisco for a show this summer that trumpets the greening typical of these types of events.

Green Meeting Industry Council (GMIC)

Here’s another organization and resource you should have on your radar. According to its site, the Green Meeting Industry Council (GMIC) focuses on providing meeting professionals with education, resources and certification opportunities for green meetings.

Unfortunately, the GMIC does not make the majority of its resources available to the public (which I would recommend as it could drive readers to its site, help it establish a stronger online presence, support its stated goals of providing resources and education, and almost certainly have a positive effect on membership–just a friendly suggestion).

It does offer information on its conferences (most recently in February in Vancouver).

The EPA and Your Event

The Green Meetings page on the EPA’s site has worked with the Oceans Blue Foundation to set up a Green Meetings Tool you can use to chart your course. I love the site’s 10 Easy Tips–especially tips 1 and 10:

1. Put it in writing. Establish an environmental
statement or policy for the meeting, and get buy in for it from the
meeting host organization’s management.  Share the policy with
suppliers, delegates and speakers.  You’ll be amazed at how far they’ll
go to help you make your event BlueGreen.  Click here for a sample (DOC file).

10. Spread the word!  Tell delegates, speakers and the media about your success.  You’ll be surprised – BlueGreen efforts are contagious.

How true. I am convinced that sharing ideas and success is the key to creating sucessful (and talked-about) green events.